Lisa
Welcome to the Atlanta startup podcast. I’m Lisa Calhoun. I am the Founding General Partner of Valor Ventures, a seed stage investor, located right here in Atlanta. And I have as our special guest today, Eller Mallchok. She is managing director of the Jumpstart Foundry and one of the true forces in early stage investing in healthcare in this entire region. Welcome to the program, Eller.
Eller Mallchok
Thank you so much. I’m so glad to be here, Lisa, and appreciate you inviting me.
Lisa
I have enjoyed getting to know you over the last several years and I can’t wait to introduce you to the listeners. So, to help them get to know all things. Eller, tell me why you love the venture capital business.
Eller Mallchok
Absolutely. So, really something that I- that I love about VC and what originally pulled me in was the fact that particularly early stage VC, you’re getting to work with amazing entrepreneurs in some of the hardest times of their growing companies. In the early messy stages when they have a great product, typically, but are still trying to figure out a very clear product-market fit or product-user fit, and kind of helping them navigate that is a challenge. It’s messy for a lot of later stage investors that tend to steer clear of that and want to see more traction but it’s actually something that I’ve really loved and again gravitated towards. So, I think the fact that that you can kind of be in the trenches with entrepreneurs in the early stages of their businesses, and see them grow into very clear, successful companies that, you know, when you all of a sudden have worked with them for a year, year and a half, you look back in the mirror and they’re now a company that’s going to successfully raise eyebrows from later stage VCs. And it’s, to me, it’s like a night and day difference. It’s something I love about, when I clean or vacuum, you see an immediate result. And to me that..
Lisa
–change the world, happens within the three feet around you–
Eller Mallchok
Exactly.
Lisa
So, tell me about- so, I’ve had the pleasure of being in Jumpstart Foundry’s facility, but most people haven’t. So, bring us into real life. What is it like for a founder working with you? Tell us about where you’re located, what you do as founders, the journey they go through. Everything.
Eller Mallchok
Absolutely. So, Jumpstart Foundry, I think it’s key to give a little bit of background but Jumpstart Foundry got started in the accelerator space. And in 2015, we pivoted to an early stage strategic fund focused in healthcare. And so, what that means for founders that we invest in is it’s no longer a three month program or we’re only working with you for a certain amount of time. So, what it now looks like for founders is we invest early, we’re investing a small amount of capital, but really what we’re investing is time and resources. Making connections to the right people at the right time. And so, a few things that you know, that founders can kind of expect to get out of a relationship with Jumpstart is, you know, that one on one mentoring/coaching, making sure they’re hitting the right milestones that they need to. And then when-when the time is right, making introductions to the right people, whether it be a customer or potential pilot partner or an investor for follow-on capital.
Lisa
So, what kind of investment do you tend to make in an early stage company and how early is early?
Eller Mallchok
So, we’re making a 100 for writing $150,000 checks so I always think kind of a check size is a good indicator of stage and size. But with that $150K, you’re getting a lot more than, say maybe 50,000 or $100,000 from friends and family round or Angel round because that hundred $150k comes with a team of experienced healthcare, mentors, executives, a management team behind Jumpstart Foundry. So, typically the teams that we’re investing in have a product likely V1 or MVP of that product, and as I mentioned before, are kind of early in navigating their product market fit, and that’s where having a strategic investor like Jumpstart on board can really help them find that product market fit faster. And so it’s not a total napkin idea, it’s V1 of a product.
Lisa
So, let me ask you, everyone says healthcare is different. But I know from speaking with founders, as I’m sure you do, too, there are founders on the edge who are actually innovating near health and wellness and they’re not sure if they’re healthcare. How do you define a healthcare focus?
Eller Mallchok
Absolutely. I actually- I like to break it out sometimes. I like to say we are health and healthcare investors because you’re absolutely right. Health care comes with this association with the traditional health care industry, providers, payers, employers. Whereas Jumpstart is looking even broader beyond that into, as you just mentioned, kind of health and wellness products and services that are targeted or tailored towards non-traditional health care systems or groups. So, for example, what the rise of the consumer engaging in their own health and well being, the rise of retail, the rise of tech. We’re seeing a lot of different market entrants kind of coming into the space. And to us, they’re all playing a role in the advancement of health, well being and health care. And so for at least Jumpstart, we define health care very broadly. And sometimes I think it’s easier for some people to read it as health, wellness, and health care, anything selling into, say, a more traditional health setting.
Lisa
Ground us a little bit, I’d love to hear just like popcorn, three portfolio companies that you feel like define the new frontier of healthcare that you’re working today.
Eller Mallchok
Yeah, one company is a probiotic company. We invested in a company called Nori in 2019. They launched a new line of gut health products and are selling through retail. They just launched nationwide with whole foods. And a lot of investors would see that as a consumer packaged goods, or in the wellness space, but to us that is a new wave of health and health care..
Lisa
That is very broad. Yes, I’m so glad you brought that up. Let’s keep going.
Eller Mallchok
Cool. And so, another might be, for an example more traditional kind of but also inclusive of health is say a tool- we have a tool called Uptime Health, where they are tracking and monitoring any sort of technology or a tech that might need to be maintenanced or maintained, say in an urgent care or an acute care setting. So, maybe, at an urgent care, you have something, an X-ray machine that in a hospital, you’d have someone on-site, a technician that could fix or maintain that technology. But when you’re in a small urgent care setting, if something breaks, it could be weeks before that gets fixed. And so they’ve provided both a marketplace- Uptime Health has provided a marketplace but also a software for tracking that type of maintenance of their machines on-site. So, that’s not like providing care, but it’s a very much an efficiency tool for the healthcare setting.
Lisa
Absolutely, and it does anyone else come to mind.
Eller Mallchok
So, outside of that, I actually might say something like a recoup fitness. So, this is a very much a wellness company. It’s a product. They’re developing recovery tools. So they started- they launched and went to market with a cold roller. Many people who have gone through physical therapy may have experienced the Dixie cup filled with water and frozen- so an ice- essentially an ice Dixie cup that you rub on sore areas of your body when going through physical therapy. Amazing that that’s what we’re using Dixie cups filled with ice and so they created a cold roller ball that actually you put it in the freezer and it stays cold for up to four hours. And so there it’s used by professional athletes as well as your everyday consumer and everyday athlete. They have all sorts of warm, cold, hot rollers and sleeves. And so that’s very much a retail and consumer product that is sold kind of direct-to-consumer and have had a lot of attraction. They’re actually from the Denver market.
Lisa
Awesome. So you’re a national investor or I mean, get us up to date. You’re located in Nashville and where do you like to invest?
Eller Mallchok
We actually invest all across the country. [sic] It has to be US based companies and operations, but we’re really agnostic to geography. We have a handful of great companies coming out of Atlanta, which Atlanta has been an amazing source of deal flow for us.
Lisa
Good to hear.
Eller Mallchok
Yeah, included them. The probiotic company that I mentioned, Nori is actually based in Atlanta. And so, we’re pulling from really great hotspots in the country health, health and health care hotspots. So Atlanta, Denver, Chicago, Houston actually is a big healthcare hotspot as well. So pulling all sorts of deals from across the country but not limited to one specific area.
Lisa
When you bring up Houston and places like that, I think about the southern lifestyle and I was raised in the south, so I understand it very well. Do you think that there is something special for healthcare, for startups that are incubated or the innovation comes from the south?
Eller Mallchok
Yeah, I think there is an inherent knowledge. I mean, you and I both grew up in the south. There’s an inherent knowledge of how health systems operate in the south and they’re very well connected. But to be honest, though, I think particularly for healthcare, healthcare is and has traditionally been delivered in this country in a very geographic sense. So, you know your local health system. I know my local health system from Chattanooga, near Erlanger and now here in Nashville, like the big ones here, you have obviously HCA headquartered here, but Vanderbilts have a huge provider. And, so it’s very area specific and so what I tend to do or tend to lean towards is cities, whether they’re in the south or Midwest. They all have kind of the leading areas of the health system and as long as you’re in a city as a healthcare entrepreneur that has access to that area’s leading health system, you have good chances of being successful and having enough market and experts within the market to kind of help you succeed and grow.
Lisa
What I think is so interesting for healthcare founders or a wellness-centric business is in the south east has 38% of the US population, like 125 million people. It’s an incredible laboratory for health system. And of course, this is reflected In all of our families and all of our real lives. Some of the strongest strains of chronic disease states in the entire country, and so the healthcare systems in the south and the southeast, are fluent in chronic disease states, and also some of the leaders, when it comes to the modalities and the methodologies that can really help.
Eller Mallchok
Yeah, and I think that’s a great point, Lisa. I mean, the chronic conditions that are expressed heavily in the south actually are very reflective of the majority of the nation. You spread it into kind of Middle America and it’s all very similar conditions. So I absolutely agree that health systems or health practitioners in the south, really do know a lot about how to deal with lasting chronic conditions. So, yeah.
Lisa
So, let’s just, for our listeners, give them an idea of who you would like to hear from as a startup founder. Because most of our audience’s founders are people who are incubating an idea and they’re not sure when the right time, is it now or is it later? So if you could share, when do you want to meet with a founder? And what is the best way to approach Jumpstart Foundry with a healthcare or wellness-centric idea?
Eller Mallchok
Great question. So, for Jumpstart Foundry, we love getting introduced to entrepreneurs early. And, if you feel that you might be too early or may not have enough traction for us to maybe say “Yes, we’re ready to invest.” I still encourage you to either reach out through our contact page on our website, or to go ahead and start an application. Something that I try to be very transparent about with any entrepreneur that comes in touch with us. We’ll be honest with you and say, “Okay, it’s too early. Here’s why it’s too early, but we want to watch you grow and track you along the way.” We’re kind of one of those investors that if you come to us, and you’re too early, we’ll tell you. And if you come to us, and you are not a good fit, we’ll tell you. We’re not going to play that game of, “Let me take it to my partners, and we’ll get back to you” and kind of leave these entrepreneurs hanging and lingering. As an entrepreneur, I think that’s something to be very aware of, is that you are going to get a lot of those types of answers of, “This is really interesting, let me talk about it.” And then you are going to see, sit in a holding pattern, and they keep their hopes up and it’s just never going to happen. And I’m trying to change that narrative by just being very transparent with anyone that comes in touch with Jumpstart and that if you’re too early, we’re going to say, “Don’t be offended, I encourage you to apply again, work on the things we encourage you to work on”. It doesn’t mean it’s a “no”, but it’s too early. So, maybe go heads down and when you’ve made progress reached back out.
Lisa
Well, you’re certainly not alone in this. I mean, between Startup Runaway where you have judge- you’re being a judge again for our 8 Cohort, thank you so much.
Eller Mallchok
Amazing, amazing, amazing.
Lisa
No. It means a lot. We’ve had a lot of healthcare founders come through Startup Runway for super care jobs in Tennessee, actually one just a couple of cohorts ago. This last cohort, the seventh was won by a founder out of Louisiana. A healthcare founder that was actually, is researcher at the company. They do a new model of teaching medical residents and in terms of a better way of sewing because there are not enough cadavers. So, guess what they made a silicon one, and it’s amazing. So, there’s a lot of innovation in the southeast around healthcare. But, what I’m curious about is, for founders listening, how do you know when you’re ready to talk to VC? What are some of the checkboxes you feel that founders maybe don’t even know to check? Because the fact is, I know that we have so many people, we have actually a greater incidence, so to speak of entrepreneurship in the southeast than in other regions, which is a function of our large and growing population. They know VC has money to support them but I think one of the things that’s not shared enough, is when is the right time? So, you could go into the “Hey, get these things together before you come to VC and you’ll have a better experience”. It will really help.
Eller Mallchok
Yeah, that’s a great question and a great thing for entrepreneurs to know. For me, the things that they need to have ready, when they are coming to talk to us, is a clear articulation of why they need the money and what the money is going to be used for. A lot of times I see companies coming to Jumpstart, before they’ve explored, honestly, better funding options that are non-diluted to them and to me that, that just signals, “Okay, did they really do their homework? And are they really serious about building this company?” Because I think there’s confusion a lot of times. Founders think that the only way to get funding is through Venture Capital and I think there are a lot. Of course, I love funding companies, and that is my job is, you know, deploying capital through Venture. But, I think sometimes, I see businesses that don’t have the vision for a venture like type company and I think entrepreneurs need to understand what are the goals of every venture capitalist. And the goal of every venture capitalist is to make a return on their investment for their LPs. It is they have a fiduciary responsibility to return capital. And so, if you cannot articulate a clear vision for building value or kind of an end goal, or where you think this innovation can fit in the marketplace, then I think you’re gonna have a tough time talking to VCs because it may not be the first question, and I certainly don’t think it should be the first question from a VC, but it is certainly a question that is in the back of their minds that they’re thinking about as they are reviewing and betting companies. So, as an entrepreneur, knowing kind of what your long term vision is and coming to an understanding of “Does my long term vision line up with the objectives and goals of a venture capitalist.”
Lisa
And I think that people just in the southeast don’t know what venture capital is.
Eller Mallchok
Right.
Lisa
No, I’m completely serious. I mean, I learned the hard way and it took me some work. It is not a well known industry here. Like it is in a place like Boston, in New York, Silicon Valley, Menlo Park. Venture capital is unusual.
Eller Mallchok
Yeah. And I think it’s in part due to, we kind of know about it, but we don’t really get it. Shark Tank maybe to blame for that.
Lisa
There’s a person I asked years ago, “What is the difference between venture capital and private equity?” and I’m going back more than, I don’t even want to talk about it,15 yrs ago. Was Charlie Brock, who ran Launch Tennessee and he lives in Chattanooga, and as an investment banker at the time, he was like, “Okay, it’s a bit of a sliding scale, but I’ll give you my best definition”. I mean, we are not alone in the southeast, there are millions of us that are not super acquainted with what venture capitalists meant to do. The media around it, but the reality of it like you’re talking about, “Hey, we’re here to make a return.” And so the fundamentals of making a return are embedded in the valuation that we invest in, relative to the valuation of the company when we exit, and it’s very simple math. But I am always excited to share that general information with anyone who cares to think about what their pitch should be to a VC.
Eller Mallchok
And I think it’s something that you can really impress a VC with, is if you as an entrepreneur come to the conversation with some vision or benchmark to say, “Here’s where we are today and here’s where I see us going”. That’s where it gets you know, venture capitalist excited.
Lisa
Maybe the only thing that truly does,
Eller Mallchok
Yes!
Lisa
Yeah, I know. So, I’m gonna ask you to pivot a moment and talk about because you’re very, very [cautious] in these things. Nashville and Atlanta. People who are listening to this, generally speaking, most of them are in Atlanta and they are in Nashville, no big deal. I drive up there all the time. But we also have a number of listeners in San Francisco, in the Valley area, in Menlo Park and they have no idea how close and how connected Nashville and Atlanta are. That is not a big drive. You can do it in the morning. And you get an hour back as far as I’m concerned.
Eller Mallchok
Yeah.
Lisa
So, how do you see the whole? Why do you look at Atlanta as an area to focus on? And how do you see it playing with national strengths, weaknesses? Everything about that regional opportunity.
Eller Mallchok
Yeah, it’s a great question. And it’s absolutely true. I think the southeast is actually very well connected. I mean, Atlanta and Nashville, certainly. But expanding across the southeast, there’s just an ability to quickly get from one place and up to another and share kind of those ecosystems. So, Nashville, kind of our bread and butter, is for profit health systems. And so, having HCA in our backyard and all of that, you can look at the national health care councils, family tree, but really, it’s just it’s an unbelievable ecosystem that is all stemmed from kind of this original for profit, health care system, HCA. And so there’s a ton of resources in terms of different types of Health Care Services, different parts of the industry that all intersect and play a role in for-profit health care. Now, Atlanta, also an incredible suite of kind of healthcare systems, but really an amazing ground for new technology, life science, biotech, coming out of Georgia Tech and Emory. So that, to me, there’s a very natural kind of relationship between the two where you have kind of the administration of healthcare kind of, in and around Nashville and the innovation of health practices in Atlanta. And I think that the two- the two ecosystems can really learn a lot from each other. And that there are things bubbling up in Nashville that are really applicable for companies in Atlanta and the inverse. So, Atlanta is absolutely great again, I’ve seen so many great companies coming out of Atlanta that are applying to Jumpstart. And to me, Atlanta also has an incredibly rich, just startup ecosystem, so many great resources for founders in Atlanta for kind of across the board, not just healthcare. And so I think you’re seeing a lot of great tech talent in Atlanta and that is something that Nashville kind of relies on is the tech talent coming from Atlanta.
Lisa
Well, and we rely on the healthcare expertise of Nashville and the thing that I think so many people outside of the area don’t realize is that this is a very connected ecosystem. Silicon Valley, which we’ve- you and I’ve been to multiple times, it is also a very connected ecosystem. But that doesn’t mean that Palo Alto and Menlo Park are at odds with each other. They are part of a hole. And anything you can get to a rail, there it is. And for us, the highways make it a little less obvious to outsiders. But the back and forth on that highway between Nashville crossing Chattanooga, of course, and into Atlanta and moving down to Savannah, the southeast is a really one ecosystem. And one of the most exciting things about it to me, but let me digress and talk a little bit about the early stage founders. Thank you again, for being a judge at Startup Runway, which Valor is excited to have founded, but we host as a nonprofit, so complete, we do this as a service to the ecosystem and as also a way to find early stage founders, many of whom are in healthcare. How do you look at founders who are earlier than you’re ready to invest? But I know you’ve seen, at this point, hundreds if not early, thousands, maybe two or 3000s? What are the signals that founders give off in the earliest days, that tell you this is worth watching?
Eller Mallchok
To me, it can be reflected in the founder, but it’s so very clearly reflected in the market. And so at the earliest stages, particularly when we are looking, at what investments or what themes we bring into our thesis each year is what is the market telling us, where are their real pain points. And so, I’ve first and foremost collect that information from the market. So, talking to health systems, employers, retailers, what are they focused on in the upcoming years, or kind of what are their most pressing issues that they’re looking to solve or maybe are open to reviewing an innovative solution to solve. And so that’s one thing, but, what a founder signals to me is their awareness and again, going back to articulation of that pain point. When a founder has had either direct experience with that pain point or they have done enough customer discovery that they can very clearly articulate the pain point and how their solution or future or envisions a solution is going to meet or solve or alleviate that pain point to me. That is very impressive when a founder, even though they may not have the actual product built. If they can articulate how the product that they might build is going to solve a pain point and they can very clearly talk about that pain point. To me, that means they’ve done their research in the market. They’ve talked to potential customers and they know exactly how their proposed solution is going to fit into the market.
Lisa
I could not agree more, you’re reminding me so much of our seed stage investment in Physician 360, which of course is healthcare. The founders there Rob Laporte and Angela Fusaro are both emergency room doctors and they were almost frothing at the mouth. Okay, I’m kidding. I hope they don’t hear this. But nonetheless, they are so insanely telling me that “We are leaving the frontlines of emergency healthcare in the country.” Rob is in Dallas and Angela is in Atlanta. And they said, you know what’s missing to make telemedicine actually work for people is diagnostics. And diagnostics can be very simple and there are enormous zones where diagnostics can wipe out the need to come to an emergency room like strep, UTI, anemia, Corona and go on and on. And so they launched a diagnostic healthcare, Teladoc, basically a telemedicine that pairs the diagnostics with the physician consult and their articulation of the pain and their life as pain in this environment where telemedicine had no diagnostic capacity was critical to our seeds stage lead funding decision. So, I could not agree with you more. Let me ask you a little bit about what comes forward though, for a founder that is able to join the Jumpstart Foundry group. There’s more capital than that, I mean, you mentioned $150k check, but I’m just gonna tee you up and say, “That’s not where it stops”. Please tell us a little bit more about what you do with founders who are moving forward through your ecosystem around Jumpstart.
Eller Mallchok
Sure. So, I always like to point out, we are early stage investors and $150k, I like to think this in today’s world where technology is very readily available, you can get far with $150k, but not too far. And so, we know very full well but almost every single one of our founders is going to go on and raise additional capital from kind of still early, but early to mid size venture capital funds or other outside sources. And so, we’re early, there’s going to be likely going to be the need for more capital down the road. And so one of the things that Jumpstart really focuses on helping founders achieve is not only introductions to those, follow on capital sources, but those introductions wouldn’t go too well, if you weren’t ready for them. And why wouldn’t you just go to them, but bypassing Jumpstart Foundry. What we do, and I think what is most important for founders is really getting them into a position where other VCs that are early, but they maybe want to see some revenue milestones or revenue traction. That as a healthcare company, it’s really hard to achieve a million in ARR on note with no capital at all. And so, what we do is we help companies get to that early traction milestone so that another early VC, that maybe a little more traditional, and they want to see some revenue traction. We help them get to that point, clean up the business a little bit so that other venture capitalists are more willing to take that second meeting. And so, I think that’s a lot of the value is, not only are we going to come in at a little bit of capital, but we’re really going to kind of with that little bit of capital, stretch it so that you can look and get the company to an amazing point where you’re showing revenue, showing traction and maybe early still, but at least another funding sources gonna say “Okay, you’ve de-risk this company enough, to the point that we’re going to seriously look.”.
Lisa
100%. It’s not just, you know so well at Jumpstart, how to do that with health care in a way that’s valid and monitored, and real. And there are so many vanity metrics floating around the accelerator and startup early stage ecosystem, that I just have to kind of put two hands down and say, “Jumpstart, does it right? And knows what he’s talking about.” And if you’re a founder listening to this, and you’ve heard some fuzzy, fuzzy pitches, this is not one of them. This is the real deal. And so, let me pivot this for a moment. I would love to hear who you feel founders should meet in the Atlanta ecosystem, the Georgia ecosystem at large, where do you find value as a kind of a deep investor in healthcare in the early stages?
Eller Mallchok
So, I am kind of taking two paths here. One, what I found to be a great resource to Jumpstart, has been the help of people over ATDC, the Atlanta Tech and Development Center.
Lisa
They are amazing.
Eller Mallchok
They are great and specifically they’re Berkeley Baker, who’s kind of focused on their health tech start. He focuses on health tech for them. He’s been an incredible resource and he particularly for healthcare companies is someone that startups need to know in Atlanta. The other is someone that is not necessarily based in Atlanta, but she is very active throughout the southeast and is one of my very good friends, Monique Villa, she’s with Mucker Capital. Mucker has a presence on the coast but they are very forward thinking in establishing relationships, investing in companies in the southeast. They are very actively investing in the southeast. Monique is actually based here in Nashville but she’s one of the most well connected early stage VCs in the southeast and I highly recommend anyone whose company may fit their investment thesis to reach out to her as well. She’s someone that I send deal flow too, regularly. And then the last is obviously yourself, Lisa. I mean, you might easily be one of the most well connected people in Atlanta as well. I think everyone I come in contact with in Atlanta knows you. But, I would assume everyone listening to this podcast knows how well connected you are.
Lisa
That’s really kind of you to say, Eller. A living process for sure trying to put the right people together. So I appreciate you saying that. Well, listen, thank you for sharing your time today. If you have any final thoughts, I certainly want to hear them. Is there anything we didn’t cover that you want to share with our listeners?
Eller Mallchok
You know, I think the only thing is, and you know, we’ve been talking about the existing startup, an investment ecosystem in the southeast. But I think there are great companies all across the country. What I think is really interesting is, we’re going to see more of those companies that are maybe based out in San Francisco and in fact, this happened with a number of the companies that we’ve invested in, they’re based in, on the coasts or up in New York or Boston. And they take investment from firms in the southeast like Jumpstart and they all of a sudden get a glimpse for how connected we are down here, and now move their operations here.
Lisa
All the time. I think that’s because we don’t necessarily have a number of media outlets headquartered in the southeast there. Where are they? Well, they’re in New York, there’s a Washington Post and there’s some in the West Coast. The fact is the media is not centered on the southeast, we don’t have a media headquarters here at the moment. Turner came from here, other operations to New York. So, it’s interesting that the real deal, so to speak, this story is not told with the point of view of the 125 million residents of this region.
Eller Mallchok
Right.
Lisa
But that matters. And so it’s, that’s one of the things I love about the podcast is it sort of, pulls back the cover and shares the real stories of real people like you.
Eller Mallchok
And I think that I do believe that we’re trending towards a highlight on cities like Nashville and Atlanta that have major economies and our polling large, large businesses.
Lisa
I agree. Greenville, South Carolina and Miami and Tampa and Mobile. I mean, it’s, you go on and on with where the quality of life meets technical education meets understanding informed by real life experiences about the pain to your point that was really eloquently stated. I could not agree more about finding the real pain. And you don’t get that in rarefied air where everyone bases their reality on, “Are you at $150k or into the six figures, before you become a consumer of x.” This is real life, consumer so to speak, and the pains that I think founders in our region find, often quite explicit. And those are the really exciting ones.
Eller Mallchok
I agree.
Lisa
Well, thank you so much for joining us on the program. How should people follow up with you and with Jumpstart?
Eller Mallchok
Fantastic, it’s been amazing being on the program and then I always love a good conversation with you, Lisa. If anyone wants to follow up with me. If you don’t remember anything, you can just easily reach out through our website through our contact@jsf.co email. Believe it or not, that email actually comes to me as well as other members of our team so you can be sure that multiple people see that email in their inbox if you email contact@jsf.co. But you can go to our website and find that very easily.
Lisa
Contact@jsf.co, you all heard the real story about to get that. So, what you do with it is up to you, but I hope you enjoy the program today and Eller, thank you so much for your time.
Eller Mallchok
Absolutely. Thank you, Lisa.
